Who are your customers? What do they need, and more importantly, what do they want?
If you don’t have a good grip on who your customers are, then pause for a minute and figure it out… now! Your marketing will only be as effective as your understanding of your customers. Laser in on your target audience. Develop a picture of your ideal customer:
Who are you already appealing to?
Who are your favorite customers?
Who is using your services the most?
Answering questions like these will help you describe your ideal customer in detail to help shape a clearer picture of who you should be targeting your marketing activities toward. Knowing your customer will make your marketing more impactful..
**BONUS** The 2nd thing you need to know answers another important question…
Why should they buy from you over your competition?
What is the one thing that makes your business better than the competition? Whatever that is, that is your “unique selling proposition”, more commonly referred to as a USP (aka UVP for unique value proposition) . You need to know what that is! If you are not sure, you should figure out what it is, and then you can effectively and efficiently communicate [“market”] that message to the target audience mentioned above.
Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customer as you solve some problem they have.
But here’s the catch: It’s not necessarily what you sell that has to be unique, instead, it is the message you choose to focus on that your competition doesn't focus on. See 10 Quick Tips on how to write your own USP
A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates your product or service from your competitors. It may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not.
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